Whether in Mexico City, Frankfurt am Main, or Johannesburg – when you leave your flight in any of these cities, you are likely to be confronted by a jungle. The reason is not rapid global warming, but T-Systems’ latest marketing campaign. The Telekom subsidiary is using a jungle motif in the advertisements for its AMM solution, which are also appearing on large billboards at many airports. The campaign is running simultaneously on three continents, and the jungle motif is also being deployed in print ads, which have already appeared in the Computerwoche magazine for instance. The motif can also be seen in the banners of the online portals of selected periodicals such as Spiegel, Handelsblatt, or CIO.
Have a look to the german motif! Next I will show you the english, french one …