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The AMM market is still alive and applicationing is everything

AMM Blog / 13. August 2010

Last Friday I received a brand new survey on AMM from our Market Intelligence Team. The survey was conducted by a major external service provider. We want to know what our customers and potential customers think about AMM. In other words: what moves our AMM customers now and what will move them in the future?

The first thing we discovered was that the abbreviation AMM, Application Management & Modernization, is not widely known and most of the Chief IT Officers and Chief Controlling Officers asked have no idea what AMM means or stands for. As far as those surveyed are concerned, it would be better to talk about cost optimization or the cost pressure cost pressure which stands behind CIOs and CFOs or another more everyday idea. Cost transparency is also something everyone is familiar with. It may be old hat, but it is still around every year, every week and every day.

Another finding of the survey was that reducing IT complexity (landscape optimization) is considered necessary by many companies as a vital step toward modernization. In this process, every second migration involves process harmonization. To date, companies have mainly outsourced highly standardized IT components, whereas now more complex processes are also increasingly being outsourced.

Outsourcing standardized IT components has been an issue for a long time, but now outsourcing complex processes is also a top topic.

Could outsourcing AMM to the cloud be an option?

The survey findings are very exciting – it’s now time to talk to Sales and inform customers about AMM…

Applicationing is everything.

See you!



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